State Farm:
Get Inside
Harden’s Head

Experiential • Interactive Games • Social

State Farm had a 20 x 20 ft space on the Santa Monica Pier during All Star weekend. So we created a giant, interactive replica of Harden’s head that fans could go inside to see what it’s like to be his State Farm agent.

In the end, Harden’s Head garnered over 300 million impressions, became the most shared activation at All-Star Weekend, and was recognized by The One Show.

We collaborated with installation artist Ron Beach Jr. on designing and building the head.

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Generative artist Joshua Davis helped us create a Konnect-based game inside. Fans swatted away intruding thoughts with Harden’s state farm agent (Oscar from the office) to get him locked in.

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Then we took his dome to Houston.

over 300 million user impressions.

most shared experience at NBA All Star Weekend.

honored at the oneshow.

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