GE Works
Socially lead campaign: Content • Film • Music Collabs • Digital games
GE has an endless list of technology that powers the world. Our job was to create entertaining social content, making it relatable and digestible for everyone.
We helped develop a year-round calendar for varying budgets–from Sci-Fi like photography and science film series to music collabs and games.
This on-going content campaign won a few Webbys and Shorty awards.
Music Collab + Music Video
We Collaborated with Reuben Wu of Ladytron to produce a synchronized music video and track, using organic sounds from a CSX Intermodal Terminal – part of a tightly orchestrated system delivering everyday goods through trucks, trains and ships.
The Cinematography was inspired by classic sci-fi films like alien and blade runner.
We also broke down stems into files on Sound Cloud for people to remix. You can check it out here.
#GEShow Content Series
We researched and developed content for the #GEShow – an interactive web series and storytelling platform, showcasing the ways GE powers the industries we depend on every day. From the slicing power of CT scanner, to the science behind dynamic beaking to giving fans a chance to feel what it’s like to run an airport, we
Case Study
#GEInstaWalk
#GEinstawalk brought innovative ig photographers behind the scenes in different ge manufacturing facilities to give people a rare, artistic glimpse at the technology powering our world.
