Crystal Pepsi:
The 92nd Floor
Socially led campaign: Film + TV • Content •Mobile App
Responding to the rabid, cult “Bring Back Crystal Pepsi” movement on social and YouTube, we helped Pepsi relaunch this classic with a retro, time-traveling 90s film and mobile rewards app.
Crystal Pepsi was a massive flap back in’92 that Van Halen couldn’t even save. But the dedicated employees of the 92nd floor never called it quits.
The campaign was talked about on CNBC, Fast Co, Time and won a film shortlist at Cannes. It also has over 3 million views on YouTube and counting.
After the launch, we sent cases to the leader of the “Bring Back Crystal Pepsi” Movement.
He took care of the rest.
Crystal Pepsi soon became the stuff of legends and Illuminati conspiracies.
When it came to getting Crystal Pepsi, we drove fans to Pepsi Pass–a reimagined rewards app that incentivizes people to hang out together.
