Kinda Out There
Socially Driven: Content • fashion • music collabs • activations • webBrisk had cool can designs loved by stoners, but they wanted to connect with these advertising-averse fans on a much deeper level.
We zeroed in on the “kinda out there“ flavor characters in their designs and brought them to life through stories out in the world.
First we developed simple motives for the characters to guide our stories and provide a blueprint for partner agencies to run with.
We brought the characters to life in Social shorts and late-night interstitials on adult swim. no hard-sell – just quick hits of entertainment.
We commissioned street artist МИШКА to create a limited-run line of streetwear, and launched a contest getting people to snap cans while wearing the can art.
And collaborated with famous sneaker designer Dan “Mache” Gamache for limited rJordans that fans could win through a sweeps partnership with Uproxx and Nice Kicks.
When the Pepsi Co. team had an empty billboard they weren’t using, we turned it into a delivery hotline. Humans in mascot costumes showed up at doors with Free 2-liter Brisks.
We hit up VICE, the makers of ADHD, and up-and-coming hip hop artists to produce original tracks and music videos featuring our characters.
And we made sure there was one spot we could show all content and keep fans coming back for more: The Kinda Out There tumblr.
