Mirinda:
Mess with Your Senses
TV • Social Content • Experiential • Social Brand Book • MobileMirinda gave us a challenge: create a universal language to tell teens in over 30 countries about their soft drinks.
We gave them a solution: A fizzy-brain-tickling-audio-visual-hypersensorial-flavor assault on all five senses.
Working with world-class animation studio Golden Wolf and the audio geniuses at Antfood, we recreated each flavor as a stimulating audio-visual experience with playful metaphors for sight, smell, sound, taste, and feel.ult on their senses.
Interactive Retail
Music Poster
Using 3 AAA batteries, a microchip, conductive ink, and Ted-fellow Kate Stone, we made interactive music posters for small retail budgets.
And we armed all 30 markets with a brand book, showing how to mess with their senses in OOH, digital, social and mobile.
Social Brand Book
And we armed all 30 markets with a brand book, showing how to mess with their senses in OOH, digital, social and mobile.
Mobile Stickers
