Umbro:
The Blackout Collection
Digital Film • Print + OOH • Concept Pop-Up Store
In 1977, at the height of the Cosmos run, NYC suffered a blackout and descended into chaos. That same day, star defender Carlos Alberto Torres arrived to sign with the team. In memory of this chapter in Cosmos history, we helped Umbro launch a limited run of black-on-black apparel called the Blackout Collection.
We began by having Carlos tell his side of the story – the moment that sparked the race for the title.
PRINT + OOH
Concept Pop-Up Shop
A concept store in NY’s Lower East Side told The Backout story and sold apparel.
It was only open from 9pm to 5am.
We wanted to open the store with a ceremonial brick toss through the front window, but the landlord wasn’t cool with that.
