State Farm NBA:
Here to help life go right

TV Commercials

State Farm wanted to promote home + auto policies to an NBA audience. We created a broadcast campaign featuring the NBA’s finest players and Hollywood’s most prolific skunks – showing how
their agents back when life goes wrong.

The client assigned us a “Yin & Yang” construct – juxtaposing life going right with the wrong. We adapted it for basketball fans, connecting game situations to the annihilation of CP3’s home & car. car.