IBM was launching a new cloud platform for millennial devs who viewed them as just another corporation out of touch with their scrappy ways. So we appealed to their Sci-Fi nerdery with a campaign proving this platform was so robust that it could help them prepare for a Robot Apocalypse.
Social Films• Web • Posters •Events •Case Studies
iBM: Bluemix
We collaborated with Doubleday & Cartwright to create an animated series, showing how the platform can be used to build real apps to destroy evil machines bent on human destruction.
We redesigned the landing page to go along with our Robot Apocalypse narrative, creating a life-or-death sense of urgency to sign up for the beta.
Posters and print ads teased the launch of BlueMix at industry events.
To connect with the next generation of startups, we created LinkedIn profile “takeovers” that featured well-known IBM robotics experts as official members of the Robot Resistance Front, and reimagined business partner case studies to be a little more robot apocalypse-y.
