Umbro 5-a-Side:
The Game Never Stops
Social + Digital Films •TV
Umbro released a line of small side gear in both Manchester and Sao Paulo color ways, called the “Vs “Collection,” for global markets. We collaborated with artist Todd James (the puppet designer for Crank Yankers) to create an animated series and campaign championing the English-Brazilian culture clash. Because no matter where they are the game never stops.
We went to pitches in Manchester and São Paulo to interview players about the culture of small-side football, such as pre-game rituals or 5-a-side Vs Futsol. We then created characters animated to their audio which were brought to life through episodes that ran on popular football TV channels, social and web.
We announced Umbro’s sponsorship of Falcao–the best futsol player you’ve never heard of–with social films showing off his tricks, while the Manchester kids gave Mystery Science Theater-style commentary.
