Converse:
Domaination
Digital Films • Google Search Activation
Here’s one for the annals of advertising – my first assignment.
The brief: positive disruption. No sales pitches – just popping up in unexpected places on the web to start a conversation with teens.
Using Google Analytics, we hacked popular teen searches and answered them with DIY single-serving sites and films we made on our very own laptops. I proudly (and haphazardly) pitched, wrote, directed, edited, and animated a dozen pieces.
The campaign later evolved into DIY social films launching new sneakers.
*My partner was a martial artist and choreographed a rad fight scene for a “Ninja vs. Robot” film that our CD really wanted to kill, but let us do it anyway. That partner is now a successful artist painting martial artists.
